| New Cruise Training Modules

We are constantly updating all cruise
training modules – remember ICCA
members receive two free training
modules to use every year – don’t waste
them!
Over the next two months we will be
holding training as follows:-
Brisbane: 3rd & 4th April (last chance)
Hobart: 17th & 18th April
Fort Lauderdale: Cruise3sixty (full!)
Melbourne: 15th & 16th May
Sydney: 28th & 29th May
To be launched at Sydney training will be
two brand new modules.
“Cruise Sales & Service” with a focus on
all aspects of the cruise sale as well as
critical aspects of customer service
required through the cruise sales process.
• Customer’s Needs & Wants (and how we
are involved)
• Features & Benefits (selling towards
Customer Needs)
• Detailed 8 step Sales Process
• Good Customer Service – how it will
double your business
• Twelve steps to better Customer Service
“ICCA Fleet Review” delivering an
overview of all our Cruise Line Members in
one session.
Objectives of this module are for
participants to understand:
• The wide variety of choice that ICCA
Cruise Line Members offer
• Target market of each member line
• What regions they cruise in
• Which ships make up their fleets
• Key features and
benefits of each
cruise line member
• Where relevant,
their vessel classes
and how they differ
• Various booking
processes
• Further training
options available