| New Emerald branding

SCENIC Group has today officially launched the Emerald Cruises brand around the globe, merging Emerald Waterways and Emerald Yacht Cruises.

Travel partners and guests can now visit the new website, www.emeraldcruises.com.au, for information on the brand, or to book a river or yacht cruise.

Emerald Cruises Global Director of Brand & Marketing David Winterton expressed his enthusiasm for the global rollout of a single brand, as well as the launch of its website.

“We believe moving to a single brand will support our long-term growth ambitions as a leading, small ship cruise company,” he said.

“In recent weeks, our portfolio of river and yacht cruises has seen a surge in popularity, and we can’t wait to return to the water with both our new and loyal guests, as soon as it is safe to do so.”

Emerald Cruises Director of Sales, Marketing & Product Angus Crichton added demand for next year’s yacht and river cruises has been high, with both Emerald Azzurra and Emerald Luna set to launch in the next 12 months (CW 22 Apr 2020).

“Savvy cruisers know there is limited capacity within the small-ship cruising category,” Crichton said.

“Emerald Cruises Super Earlybird savings, deposit protection plan and flexible booking policy are all included for peace of mind, so now is the time to book.”

Crichton confirmed the Emerald rebranding would see the Evergreen Tours brand focus more on touring.