CONSUMERS’ pent-up demand for cruising, widely-touted throughout the industry, is finally becoming a reality, according to Silversea Cruises Senior Vice President & Managing Director Asia Pacific Adam Radwanski (pictured). The Silversea local SVP said yesterday’s introduction of three additional Kimberley voyages for next year (CW yesterday)was down to the demand...
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CONSUMERS’ pent-up demand for cruising, widely-touted throughout the industry, is finally becoming a reality, according to Silversea Cruises Senior Vice President & Managing Director Asia Pacific Adam Radwanski (pictured).
The Silversea local SVP said yesterday’s introduction of three additional Kimberley voyages for next year (CW yesterday)was down to the demand for the region as part of Silversea’s 2022/2023 season, which has almost sold out.
“Our new booking levels are close to double the volumes we had last year, just in the last few days,” Radwanski enthused.
“This week has been the biggest we’ve ever had in Australia and New Zealand in terms of inquiries.
“The new season launch is actually only a pre-sale for our Venetian Society, so we haven’t even opened that sale to the general public and we’re already seeing record sales.
“It’s a great story for the trade that’s looking forward to finally making bookings.
“There’s no doubt it’ll be a sell-out in the coming months.”
Radwanski said the result was also great for Australia, as it showed there is local demand, and travellers are “serious about our country.
“We provide free local accommodation, so we’re supporting local businesses, especially local tourism.”
Silversea will be especially pleased with the result off the back of a recent local sales restructure (CW 23 Nov), which Radwanski said was enacted to remain “strongly connected and relevant to our trade partners”.
“Servicing levels will increase as a consequence, because we will have fantastic salesmen on the road, but we’ve also created a small inside sales team.
“It’s a more agile structure, so we’ll be able to pick up the phone, we’ll be able to communicate via digital media, via video conferences, all the things we’re now used to, while a more serious and bigger business development discussion can take place face-to-face with our salesmen on the ground.
“This kind of dual-servicing model will give us a great level of flexibility and ability to respond to the trade’s needs.”
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