| Phil and the Temple of cruise marketing

SYDNEY based travel agency Temple Travel and Adelaide’s Phil Hoffmann Travel in Glenelg have been rewarded for their monumental marketing efforts, by being named the winners of P&O Cruises and Princess Cruises inaugural marketing competition. The competition, which was launched earlier in the year, invited agents to submit details of their most successful promotional campaigns for either P&O Cruises or Princess Cruises. Temple Travel’s campaign which integrated social media with flyers created using the MyCCS website won the P&O award, having introduced new cruises to the cruise line’s offerings and ultimately boosted sales. Meanwhile Phil Hoffman Travel in Glenelg was awarded the top spot by Princess Cruises for its efforts which included seminars, MyCCS flyers and eye-catching co-branded collateral. For their efforts each of the agencies will receive $5,000 to spend on marketing, as well as one-on-one consultancy sessions with marketing and advertising gurus, BMF and Amnesia. Speaking to agents at Carnival’s Partnership Summit onboard Dawn Princess this week, Jenny Lourey, senior vp of Carnival Australia, said that the efforts of all the agencies who entered the competition were very impressive and deserved congratulations. “The competition entries really demonstrated the hard work agencies put into promoting the Princess Cruises and P&O Cruises brands,” she said. Pictured above (L) is Carnival Australia director Corporate Affairs Peter Taylor with Leah Temple from Temple Travel and Jenny Lourey; and pictured right is Phil Hoffman and Jenny Lourey.