CRUISE lines don’t always ace their marketing efforts, and what can seem like a good idea at the time can often turn out to be a bad idea after the fact. Virgin Voyages admitted as much, with CEO Nirmal Saverimuttu telling The Telegraph the line made “some mistakes” upon its...
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CRUISE lines don’t always ace their marketing efforts, and what can seem like a good idea at the time can often turn out to be a bad idea after the fact.
Virgin Voyages admitted as much, with CEO Nirmal Saverimuttu telling The Telegraph the line made “some mistakes” upon its launch.
In an effort to promote its adults-only onboard environment, the cruise line provided passengers aboard Scarlet Lady’s maiden voyage in 2019 with a kit of sex toys, including a vibrator, condoms, and vegan lubricant.
The controversial move was part of an effort to appeal to millennial tastes, which included a tattoo parlour, drag acts, 80s-inspired workouts, and a dating coach.
Other “mistakes” now no longer on board include a “participatory” sex-themed show with simulated fellatio.
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