| Princess sets Select Sailings record

Princess Cruises’ enhanced
group program, launched
last week, attracted an
unprecedented trade
response.
WITHIN 24 HOURS OF ITS LAUNCH, AUSTRALIAN
and New Zealand travel agents registered
more than 1000 new group contracts with
Princess Cruises through POLAR Online –
more than four times the previous local daily
record for new contracts.
The release of the enhanced Select
Sailings program coincided with last Friday’s
global opening of Princess’ 2012-13
programs, featuring almost 600 cruises.
“Clearly the worldwide launch of all our
2012-13 programs and the debut of our
Select Sailings program has given Australian
and New Zealand travel agents a great
incentive to sell more cruises and commit to
more group bookings,” said commercial
director Stan Birge.
“Whilst these group contracts have yet to
convert to solid bookings, the agents’
response is overwhelming and reflects their
intention to sell Princess Cruises holidays to
their clients over the coming months.”
“…the agents’ response is
overwhelming and reflects their
intention to sell Princess
Cruises to their clients…”
To set up a contract, agents need to
specify a cruise and register their intention
to make at least 10 berths on that voyage.
Agents are then eligible to receive a bonus
berth for every 16 berths booked and can
choose from a range of extra client cruise
benefits, such as onboard credits.
No deposit is required until passenger
numbers reach 18 and, regardless of the
number of bookings, the agent will still
receive the group booking perks.