| Royal Rewards Blitz hits local agents

Launching a global event
yesterday, Royal Caribbean staff
visited 355 travel agents in
Australia and New Zealand to
deliver three new incentives.
THE world’s largest ‘travel agent appreciation
day’ saw RCL’s top executives and employees
visit more than 7,000 agencies in 25 countries.
The single-day global event, which started in
Auckland at 9am on Wednesday (06 Jun), was
staged by the company to show its gratitude to
its worldwide network of agents.
The local office had 35 staff on the road –
triple the usual size of its field sales team –
from sales, marketing, revenue management,
finance, reservations, customer relations, air/
sea planning, operations and even human
resources.
Each person visited up to 20 agents, totalling
355 agents across NSW, Victoria, Queensland,
SA, WA and New Zealand.
Additionally, the reservations team called
other agents that could not be personally
visited.
RCL also emailed three special offers to its
entire agent database.
The ‘Royal Rewards’ offered to all agents in
Australia and New Zealand included exclusive
rates on three selected cruises aboard
Rhapsody of the Seas and Voyager of the Seas,
with savings of up to $600; a ‘Royal Bingo’
competition to win a cruise; and up to $100
bonus commission (per cabin) for new
bookings on any RCI cruise departing after 14
Jun 2012.
RCCL Australia’s commercial manager Adam
Armstrong told CW that his team was warmly
welcomed by consultants in both countries.
“It was a privilege to kick off the global blitz
in our part of the world,” Armstrong said.
“Everyone has thoroughly enjoyed the
opportunity to get on the road to say ‘thank
you’ and deliver the three Royal Rewards to
our valued agent partners.
“They are all excited about the big summer
cruise season ahead,” he said.
Armstrong visited agents in Sydney’s Potts
Point, Rose Bay and Vaucluse, while managing
director Gavin Smith met with agents in
Cammeray and Northbridge.
National sales manager Peter McCormack
flew to South Australia for the day to see
agents in the Adelaide area.
In the US, RCL chairman Richard Fain and
CEO Adam Goldstein dropped in on agents in
Florida.
Other agents were visited in countries
including the UK, Ireland, Germany, Austria,
Switzerland, Scandinavia, Spain, Italy, France,
China, Japan, Singapore, Mexico, Brazil and
Canada.