| Unrivalled at Sea

REGENT Seven Seas Cruises (RSSC) has debuted its new ‘Unrivalled at Sea’ brand positioning, alongside a new multimedia campaign, ‘Nobody Does It Better’.

The promise of being ‘Unrivalled at Sea’ is supported by four guiding pillars, which highlight key guest experiences that RSSC excels at: ‘Immersive Exploration’, ‘Luxurious Space’, ‘Epicurean Perfection’, and the new ‘Heartfelt Hospitality’, with the foundation of this brand promise being its unique value proposition as ‘The Most Inclusive Luxury Experience’.

The new ‘Unrivalled at Sea’ tag line cones along with a new logo (pictured), and black and white brand colours.

The new look and feel has been specifically designed to allow for more use in the digital sphere as RSSC’s key demographics become more savvy with online technology, while imagery used in marketing activity will now focus on transporting guests into vacation experiences, showcasing the four pillars central to the cruise line’s brand promise.

The push, which launched yesterday, marks the completion of a brand evolution, driven by consumer and travel trade research.

It will make its debut across marketing and sales channels including print and digital advertising, social media, connected TV, and more.