VIRGIN Voyages has hit global record sales and triple-digit revenue growth following the Black Friday period. The cruise line witnessed a more than 300% increase in revenue from the same period last year, and equally, a 300% increase in bookings compared to the same period last year. This year’s Black...
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VIRGIN Voyages has hit global record sales and triple-digit revenue growth following the Black Friday period.
The cruise line witnessed a more than 300% increase in revenue from the same period last year, and equally, a 300% increase in bookings compared to the same period last year.
This year’s Black Friday was the single highest booking day in Virgin’s history, the cruise line said.
The brand is experiencing a more than 60% increase in overall revenue growth versus 2023, with 2025 projected to be up 50% again on 2024’s record performance.
This news comes as a favourable precursor for the much-anticipated wave season, with projections set to surpass any previous records.
CEO Nirmal Saverimuttu said Virgin could not have achieved the success it has without the aid of travel advisors.
“We are so grateful for the support that we’re seeing from our loyal customers and travel agent community and their passion for the award-winning, kid-free experiences we have created and built from scratch together,” he said.
In Feb, Virgin scrapped its second season in Australia (CW 27 Feb) – CW has reached out to the cruise line for comment on its local sales figures.
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