CELEBRITY Cruises Chief Executive Officer Laura Hodges Bethge said increased interest in shorter sailings prompted the line to introduce its “getaway” itineraries year-round.
Hodges Bethge, speaking to CW from Celebrity’s Presidents cruise, said guest preferences have and will continue to guide the cruise line’s deployment.
“We’ve seen increased interest for shorter sailings, with the Caribbean particularly capturing our guests’ attention,” she said.
“These three-to-five-night cruises are perfect for a quick getaway…we always offered shorter sailings, yet now we offer them year-round.”
Hodges Bethge emphasised Celebrity has positioned its Edge-series ships in its most popular destinations, including Australia, with guest preferences in mind.
This includes Perfect Day at CocoCay (pictured), the private island belonging to Celebrity Cruises’ parent company, Royal Caribbean International.
“Our Edge-series ships are positioned in our four most popular regions – Alaska, Europe, the Caribbean, and Australia – set to be deployed in these areas through to 2026,” she added.
“We put our guests first in everything we do, and we will continue to place our newest hardware in the regions our guests tell us they want to experience,” Hodges Bethge said.
“When I first became president, I repeatedly heard from guests and travel advisors how much they would love to experience Perfect Day at CocoCay…this Apr, we began sailings to the private destination and the response has been overwhelmingly positive,” she added. MS