Cruise disruptor ramps up Aussie focus.
Cruise conference Cruise360 Australasia has announced a major coup by securing Virgin Voyages President & CEO Tom McAlpin as a speaker at the event which is set to take place in Sydney on 30 August.
The news marks the debut of Richard Branson’s cruise brand at Cruise Lines International Association (CLIA) Australasia’s annual forum, with McAplin to discuss how the cruise line is preparing for an “epic sea change” in the cruise industry.
“Tom’s appearance at Cruise360 #NextGeneration will provide the Australasian travel community with an opportunity to hear about the new cruising demographic Virgin Voyages has identified and the process it went through to target that emerging market,” said CLIA Australasia Managing Director Joel Katz.
McAlpin’s attendance at Cruise360 arrives as Virgin Voyages prepares to launch its first ship Scarlet Lady in 2020.
More information in today’s issue of Cruise Weekly.